Waterstones 11 is a campaign designed to uncover and champion the very best in debut fiction for the year ahead. In this, the second initiative of its kind, Waterstones present 11 truly incredible new writers whose debut novels will be published in the UK in English in 2012.

Working with the amazingly talented publicists at Riot Communications (specifically Anwen Hooson and Maura Brickell) The Curved House produced a book and a video for the launch of the Waterstones 11, on 18 January, 2012. The 500 limited edition books were designed by Jim Smith and produced by Kristen Harrison. The covers were printed full colour on Colorplan with matt lamination and debossing. For those with an interest in design and production details, the effect of the matt lam over the Colorplan was surprisingly impressive, giving the books the softness of matt lamination but with a nice grainy texture. Our friend Coralie Bickford-Smith even gave it the thumbs up – we’re awfully proud of that!

The video was produced using the artwork for each book jacket. These were designed in-house by the various publishers so we just took their original artwork and animated different elements to bring them to life. The music is ‘So You’re a Writer’ by 6-Day Riot (6dayriot.co.uk).

And the best thing about this project? We got to read extracts from all of these talented debut authors:

The Waterstones 11 for 2012:

Jenni Fagan: The Panopticon
Patrick Flanery: Absolution
Frances Greenslade: Shelter
Chad Harbach: The Art of Fielding
Eowyn Ivey: The Snow Child
Rachel Joyce: The Unlikely Pilgrimage of Harold Fry
Grace McCleen: The Land of Decoration
Anna Raverat: Signs of Life
Charlotte Rogan: The Lifeboat
Karen Thompson Walker: The Age of Miracles
Will Wiles: Care of Wooden Floors

>>> Read more about Waterstones 11

>>> Visit the website of Riot Communications